Fashion adapts to and shapes your body, not the other way around.
Fashion is not just a runway lit by flashes or the latest trend. It is an intimate conversation between us and our clothes. At least, that’s how we see it at Zhannaona alongside avant-garde style. Here in the vibrant heart of Barcelona, we believe fashion should be a celebration of your individuality and self-expression. We refuse to accept that style must conform to unattainable standards. Instead, we seek a way of dressing that fits and flatters every unique body daring enough to wear it.
“At Zhannaona, our avant-garde pattern making is essential in this process. We use asymmetry and transformability in our designs, incorporating fitting elements and bias cuts to create pieces that are not only visually striking but also offer unparalleled comfort and versatility. Each garment is designed so you can feel like yourself, with a unique style that moves with your personality and movements” - Zhanna Dymchenko, Creative Director of Zhannaona.
The Evolution: From Imposition to Inclusivity in Fashion
Do you remember that moment when you wore something just because “it was in fashion” but didn’t feel like yourself? Fashion has had the power to create beauty ideals that are often hard to reach. For years, this industry has pushed many to fit into predefined molds, leaving aside the rich diversity of bodies that exist in our society.
However, the time for change has come, and at Zhannaona we are here to lead it. Inclusive fashion arises as a response to that oppressive past, and this is where our journey gets exciting. Instead of dictating what is beautiful and what is not, contemporary designers are beginning to focus on body diversity, embracing beauty in all its forms. At Zhannaona, under the avant-garde concept, every piece of clothing is a tribute to that diversity. It’s not about fitting into an ideal model; it’s about celebrating your own body.
The Influence of Fashion on Body Perception
Imagine a fashion show: some figures dazzle on the runway while others are ignored. Body perception is shaped by these dynamics. Fashion should be a place where we can all see and feel reflected, and at Zhannaona we are determined to make this a reality.
Our designs are not only visually impactful; they are made to fit different silhouettes and lifestyles. Each garment is a testament that every body has its own story and that fashion should amplify that voice, not silence it.
As Ibar Vacino, Casting and Makeup Director, who participated in the latest ONA Collection fashion show, tells us about how fashion is increasingly adapting the concept of diversity:
He points out that designers must also start showing other sizing types that truly benefit different bodies (Watch the full interview here)
The Importance of Self-Expression
Fashion. For some, it’s just clothes; for others, it’s a statement of who we are. At Zhannaona, we want you to feel that every garment you choose is made for you, so you can shout your authenticity to the world. The clothes we wear are not just an outer layer; they are an extension of our being.
Every piece we create is designed with versatility in mind. Imagine a jacket that can become a dress, adapting to every occasion, every emotion. This way, each consumer becomes a co-creator of their personal style. It’s not about following trends but finding what truly resonates with you.
The Influence of Music and Art on Our Designs
Zhannaona’s story is not limited to fashion; it’s a journey full of melodies and colors. Music and art are part of our DNA, inspiring us to create garments that are not just clothes but experiences.
The energy of electronic music is felt in every corner of our brand. From the pulsating rhythms that resonate in our collections to the stories each garment can tell, music and fashion intertwine in surprising ways. Every collection we launch has its own soundtrack made up of sounds from our workshops, from the hum of sewing machines to the jingle of accessories.
The latest collection, ONA, is a testament to this fusion. Each garment comes with a soundtrack that complements its essence, creating a unique sensory experience that amplifies the connection between fashion and music. It’s not just clothes; it’s a story unfolding with every movement, a narrative brought to life through music.
In a world where fashion often feels like pressure, at Zhannaona we choose to celebrate. Every design is an invitation to a journey toward self-expression and empowerment. Here, fashion adapts to and flatters your body, not the other way around.
At Zhannaona, we want each of you to feel free to explore, to be different, and above all, to be yourself. Because ultimately, fashion should be a celebration of diversity, and everyone deserves to be celebrated.