Fashion adapts and flatters your body, not the other way around
Fashion is not just a runway illuminated by flashes or the latest trend. It is an intimate conversation between us and our clothes. At least, that's how we see it at Zhannaona, along with avant-garde style. Here in the vibrant heart of Barcelona, we believe that fashion should be a celebration of your individuality and self-expression. We refuse to accept that style has to conform to unattainable standards. Instead, we seek a way of dressing that adapts and flatters every unique body that dares to wear it.
"At Zhannaona, our avant-garde pattern making is essential in this process. We use asymmetry and transformability in our designs, incorporating adjustable elements and bias cuts to create pieces that are not only visually striking but also offer unparalleled comfort and versatility. Each garment is designed so that you can feel like yourself, with a unique style that adapts to your movements and personality" - Zhanna Dymchenko, Creative Director of Zhannaona.
The Evolution: From Imposition to Inclusivity in Fashion
Do you remember that time you wore something just because "it was in fashion" but you didn't feel like yourself? Fashion has had the ability to create beauty ideals that are often hard to achieve. For years, this industry has pushed many to fit into predefined molds, ignoring the rich diversity of bodies that exist in our society.
However, the time for change has come, and at Zhannaona we are here to lead it. Inclusive fashion emerges as a response to that oppressive past, and this is where our journey becomes exciting. Instead of dictating what is beautiful and what is not, contemporary designers are beginning to focus on body diversity, embracing beauty in all its forms. At Zhannaona, under the avant-garde concept, every piece of clothing is a tribute to that diversity. It's not about fitting into an ideal model; it's about celebrating your own body.
The Influence of Fashion on Body Perception
Imagine a fashion show: some figures dazzle on runways while others are ignored. Body perception is shaped by these dynamics. Fashion should be a place where we can all see and feel reflected, and at Zhannaona we are determined to make this a reality.
Our designs are not only visually striking; they are designed to adapt to different silhouettes and lifestyles. Each garment is a testament that every body has its own narrative and that fashion should amplify that voice, not silence it.
As Ibar Vacino, Casting and Makeup Director, who participated in the latest ONA Collection fashion show, comments, he talks about how fashion is increasingly adapting the concept of diversity:
He points out that designers should also start showcasing other types of sizing that truly benefit different body types (Watch the full interview here)
The Importance of Self-Expression
Fashion. For some, it's just clothes; for others, it's a statement of who we are. At Zhannaona, we want you to feel that every garment you choose is made for you, so you can shout your authenticity to the world. The clothes we wear are not just an outer layer, they are an extension of ourselves.
Every garment we create is designed with versatility in mind. Imagine a jacket that can become a dress, adapting to every occasion, every emotion. Thus, each consumer becomes a co-creator of their personal style. It's not about following trends, but about finding what truly resonates with you.
The Influence of Music and Art in Our Designs
The story of Zhannaona is not limited to fashion; it is a journey full of melodies and colors. Music and art are part of our DNA, and they inspire us to create garments that are not just clothes, but experiences.
The energy of electronic music is felt in every corner of our brand. From the pulsating rhythms that resonate in our collections to the stories that each garment can tell, music and fashion intertwine in surprising ways. Each collection we launch has its own soundtrack composed of sounds that come from our workshops, from the hum of sewing machines to the jingle of accessories.
The latest collection, ONA, is a testament to this fusion. Each garment comes with a soundtrack that complements its essence, thus creating a unique sensory experience that amplifies the connection between fashion and music. It's not just clothing; it's a story that unfolds with every movement, a narrative that comes to life through music.
In a world where fashion often feels like pressure, at Zhannaona we choose to celebrate. Every design is an invitation to a journey of self-expression and empowerment. Here, fashion adapts and flatters your body, not the other way around.
At Zhannaona, we want each of you to feel free to explore, to be different, and, above all, to be yourself. Because ultimately, fashion should be a celebration of diversity, and each one of you is worthy of being celebrated.