THE UNIVERSE
ZHANNAONA: Limitless Avant-Garde Fashion
Our Story
ZHANNAONA is an avant-garde designer fashion brand founded in 2019 in Barcelona by Ukrainian artist Zhanna Dymchenko. Inspired by her extensive experience in electronic music, poetry, and performance, Zhanna has taken her art beyond sound to fuse it with fashion. ZHANNAONA creates genderless, comfortable, and transformable clothing, breaking with conventional fashion and celebrating body diversity and freedom of expression.
From the beginning, the brand has been deeply connected to inclusive design and sustainability, creating handcrafted garments through Zero Waste processes in Barcelona, where every piece is unique. All our garments are handcrafted by Ukrainian refugee women, bringing not only a profound social dimension but also a commitment to local commerce and empowerment.
Genderless and Transformable Fashion
At ZHANNAONA, our creations are designed for every body. Our gender-fluid fashion approach redefines traditional fashion, allowing each person to find their own unique style. The garments are transformable and versatile, enabling multiple ways to wear a single piece and encouraging responsible, creative consumption. We draw inspiration from geometric shapes and avant-garde fashion to enhance the body and highlight individual beauty.
Local Production and Sustainability
Our essence is sustainability and slow fashion. ZHANNAONA is proud to produce garments locally in Barcelona, working exclusively with local suppliers. The use of recycled materials and Zero Waste practices ensures that every creation minimizes its environmental impact. We are committed to sustainable fashion, and every garment reflects an ethical process that combines art, proximity, and a more conscious future.
Our Services
Personalized Styling Sessions
We offer personalized styling advice led by our founder and creative director, Zhanna Dymchenko, where designer fashion and electronic music come together to create unique looks that reflect your individual essence. This service is for those who wish to explore their personal style through transformable and genderless pieces, empowering themselves through ZHANNAONA’s avant-garde fashion.
Styling for Professionals
We work with artists, filmmakers, and musicians to create conceptual costumes for audiovisual and stage projects, combining designer fashion with recycled elements from the world of techno music. Our professional styling elevates each project by incorporating a futuristic and sustainable aesthetic, ensuring that the wardrobe authentically and originally reflects the artistic vision.
A Universe of Fashion, Art, and Techno
ZHANNAONA is a brand deeply influenced by electronic music and dark fashion. We use recycled materials from techno music festivals in Spain, such as microphone cables and audio connectors, to create unique accessories that tell stories through the fusion of fashion and art. Some of our garments are hand-painted with eco-friendly acrylic paint by Zhanna Dymchenko, transforming them into exclusive works of art.
Commitment to Inclusivity and Sustainability
Inclusivity is fundamental to ZHANNAONA. We believe fashion should empower people and reflect the diversity of the world we live in. Our garments are designed to adapt to all genders and body types, celebrating individual beauty. We are also committed to sustainable fashion by reducing textile waste and working with eco-friendly materials and Zero Waste production methods.
Each garment is not only a reflection of ZHANNAONA’s design philosophy but also a statement of commitment to sustainability, fair trade, and support for the local economy. By choosing ZHANNAONA, you join a movement that values craftsmanship, proximity, and respect for the environment.
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