ZO fashion is born from the creative universe of its creator, Zhanna Dymchenko. A universe that unfolds far beyond fashion itself, made up of other disciplines such as abstract painting, performance or electronic music. Disciplines that in turn also shape and nourish Zhannaona's designs.
Zhanna's proposal emerges from this artistic fusion, in the form of performances, starting from a space and a concept. With this idea, she intervened in the Keigio Design space, known for its modular furniture designs.
For this occasion, Zhanna chose to create a dialogue between Keigio's modular pieces and her own designs, choosing a sundress and a big skirt. The link between the two worlds was the artist, who through this show wanted to illustrate how, when we pursue a purpose, we explode beyond the boxes in which society frames us.
In this performance, the artist makes her experience visible: how complicated her path is, while also inspiring. She represents it through the journey that is traveled between the birth of an idea and its realization, representing how she, the protagonist of her own, comes to revelation at the moment of the result.
She uses religious imagery, creating an image similar to that of a Saint when she reaches a moment of revelation: going through a path of thorns to reach a wonderful outcome. There comes a time when she covers her face with the mask to represent the annulment of her personality, implying that we can all live a similar experience.
In the final position she stands on tiptoes. It symbolizes the arrival of glory, but not without pain and suffering.
